CIMA+ is an international engineering consulting firm based in Quebec. We developed the company’s brand language (messages + imagery + visual platform) with the aim of boosting brand perception among its diverse clientele and supporting the business development process. We redefined CIMA+’s social values for increased cohesion and consistency. From our customized and inspiring communication tools, CIMA+ was able to successfully establish itself as a firm founded on excellent staff and service. A+ for CIMA+.