The Qualaxia Network is a public mental health research network founded in 2009. We were involved very early in Qualaxia’s creation. After developing the organization’s name, positioning statement and brand language (messages + vocabulary + imagery + brand architecture), we designed Web tools that allowed Qualaxia, its members and their projects to gain recognition on the Canadian and international scene. Today, the Qualaxia network is well established as an irreplaceable reference in its field. The master idea in our creative process: High-quality minds for high-quality mental health.