The Qualaxia Network

Discover what inspired the name, and how we came to create a brand, complete with its own positioning statement, identity, language and creative platform. Our work with Qualaxia tells a branding story from start to finish.

This case study shows how branding is not simply an exercise in designing a logo, but rather a comprehensive creation process that helps to establish a long-lasting and authentic brand.

From Qualaxia’s beginnings, we were part of the strategic development of this new research network that stood behind its mission to improve the quality of mental health services. A centre of excellence, the network brings together researchers, decision makers, experts, managers and clinicians who distinguish themselves by these three intervention axes:

Promoting mental health and preventing mental health struggles.
Providing frontline services for people suffering from common mental health struggles.
Measuring the effectiveness of interventions from a populational perspective.

FINDING THE NAME

Quality + Axes > QUALAXIA

Evoking the network’s mission, the name is simultaneously complex enough to be original and simple enough to memorize.

CREATIVE AXIS

The Q in Qualaxia provides the central element.
The Q symbolizes a head on its axis.
Connects several high-quality minds to create a high-quality network.

COMPOSANTES

Composantes Qualaxia

The network’s symbol consists of a stylized Q. This Q represents Quality, as well as an actual head. High-quality minds for high-quality mental health. The Q also evokes a text bubble, illustrating the network’s mission to create a space for conversations and dialogue centred on quality.

Composantes Qualaxia

Using modern and innovative typography, Qualaxia’s first letter matches the logo. The words réseau and network are placed on either side of Qualaxia to create a bilingual signature.

A positioning statement that expresses the brand’s essence.