The Fondation Marie-Enfant called upon our services to solve the problem of people confusing the organization with the Fondation Marie-Vincent. The similar names actually described two comparable causes. While the Fondation Marie-Enfant sought to improve children’s overall well-being, Fondation Marie-Vincent focussed on rehabilitation. We decided to rethink our client’s brand positioning by renaming the foundation and clarifying its promise. Fondation Marie-Enfant became Fondation Mélio, with the new mission to improve children’s sense of autonomy. A redefined foundation to help children lead quality lives. We also redesigned the foundation’s brand language (messages + vocabulary + visual identity + imagery) in the hopes that we can help more kids to be kids.
